Loading

BLOG

Creative things... just keep happening!

Ikea’s Great Reaction to Balenciaga

The designers at Balenciaga must be big Ikea fans, because the French fashion house just unveiled a fancy new leather bag that looks strikingly like Ikea’s famous blue tote—though the price tag looks a whole lot different.

Balenciaga’s goes for $2,145. Ikea’s is just 99 cents.

This was too much comedy for Ikea to process silently. In Sweden, at the urging of its agency partner Acne, Ikea (via in-house shop Ikea Creative Shop) whipped up a print ad and a social post comically explaining to readers how to tell the difference between Balenciaga’s bag and Ikea’s.

The print ad reads:

How to identify an original Ikea Frakta bag
1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99.

 

Johan Holmgren, creative director at Acne, tells AdFreak that the response ad came together very quickly.

“I wanted to act fast, so I called Morten Kjaer from Ikea Creative Hub. He loved the idea,” Holmgren says. “The day after the Balenciaga bag was launched, I said, ‘We’ll have the creative work ready within two hours.’ We then went to one of our fashion photographers, Anders Kylberg, and shot the bag in his studio, with that same feeling and lighting as the Balenciaga bag. That same day, we sent the finished work to all markets.”

Balenciaga has yet to confirm its bag was an Ikea tribute, though it’s hard to believe it wasn’t. Holmgren calls Balenciaga’s move “unexpected and brilliant. I liked the flirt. And I thought, why not flirt back? And we did.”

Meanwhile, a rep for Ikea told Today: “We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!”

 

Source

 

Read More →

Jose Cuervo says tomorrow is overrated

Screw the future.

That’s the premise of Jose Cuervo’s new brand campaign out of Crispin Porter & Bogusky Los Angeles,

Read More →

Snapchat Receives Poor Grades From Marketers

It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company’s newfound rival: Instagram.

Read More →

Coke is putting a 2017 spin on sexy

Putting a hot leading man in ads is nothing new for Coke. See the classic Diet Coke “break” ad from the 1990s featuring a shirtless construction worker, and another spot from 2013 starring a gardener.

Read More →

Oscars and Brand Awareness

Leonardo DiCaprio nearly broke the internet when he finally won an Oscar in 2016: The announcement was the most-tweeted minute of an Oscars broadcast ever, with 440,000 tweets per minute. Whether someone in this year’s telecast tops Leo’s history-making moment remains to be seen, but social media is a brand’s best bet to win big during awards season.

Read More →

Adidas’ Past Creates Its Future

On Wednesday, the company introduced a 90-second film “Original is never finished,” which features a mix of modern creators such as Snoop Dogg, hip-hop artist Stormzy, basketball star Kareem Abdul-Jabbar and artist Petra Collins, set to the classic crooning of Frank Sinatra’s “My Way.”

Read More →

James Corden Sings for the Grammys Promo Spots

He’s belted out show tunes with Lin-Manuel Miranda while puttering around Hell’s Kitchen and warbled along with Adele while squiring her around London’s Kensington district, and now James Corden is giving his pipes a workout in Downtown L.A. in a pair of promos for the 59th Annual Grammy Awards.

Read More →

Adidas Ignores Student’s Commercial Made For Them

This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017.

Read More →

Beyoncé as 1 of the Creativity 50

Who says 2016 wasn’t amazing? Despite all the chaos, confusion and upset of the past 12 months, Adage saw many bright lights in the creative world and presented the Creativity 50 List.

Read More →

#CatsNotAds project purrs unexpectedly to victory

It isn’t often in advertising that we get a happy ending that isn’t totally fictional and “brought to you by. But here one is, in all its furry glory!

Read More →

#MissingType goes global

We’re (O) positive you have to check this out.

People, brands, iconic locations and more are losing the A’s, B’s, and O’s in their names as part of the #MissingType campaign, which aims to shed light on the need for blood donors around the world.  

Read More →

Hilarious Ikea Commercial

IKEA’s newest commercial gives us a peek into the 18th-century version of posting to Instagram.

Read More →