March 2016


New Zealand on drivers and their phones

Those little red dots over your apps, a subtle vibration, that ringtone from last summer. Our phones are the most attention-craving objects we own, and our brains are hard-wired to leap to attention for every beckon they shoot our way. 

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Advertising industry on gender equality

Gender equality has been a major topic of conversation at this year’s 4A’s Transformation conference. From the sessions on stage to discussions over drinks, equality seems to be on everyone’s mind. So much so that Nancy Hill, president of the 4A’s, added a last-minute panel last Thursday morning with the goal of having an open, unplugged conversation about diversity.

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A magazine’s milestone

Oops!… V did it again.

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Microsoft’s ad for International Women’s Day

Can’t name any female inventors? Microsoft has answers!


Microsoft introduced today a campaign themed “Make What’s Next,” part of an effort to encourage girls to enter tech fields that’s timed to coincide with International Women’s Day.

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A long way to Burger King? No problem!

Burger King had a pretty good comeback to that big, insulting McDonald’s billboard.


Last week, a big buzz was made about that obnoxious and ludicrous (and OK, pretty entertaining) McDonald’s billboard in France that displayed absurdly lengthy driving directions to the nearest Burger King drive-thru. The point, of course, was that McDonald’s (just 5 kilometers away from that particular location) is always there when you need it, while BK (258 km away) just isn’t.

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