Fast fashion brand Zara is no stranger to criticism over its manufacturing and waste issues. But a social media backlash brewing against the company today has come from a surprising source: typography pedants.
The biggest fashion brand in the world, owned by Spanish giant Inditex, has revealed a new logo featuring the four-letter brand in a more tightly kerned, overlapping design. And the people, most likely including a great many graphic designers, are not amused.
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