Screw the future.
That’s the premise of Jose Cuervo’s new brand campaign out of Crispin Porter & Bogusky Los Angeles,Read More →
It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company’s newfound rival: Instagram.Read More →
Putting a hot leading man in ads is nothing new for Coke. See the classic Diet Coke “break” ad from the 1990s featuring a shirtless construction worker, and another spot from 2013 starring a gardener.Read More →
On Wednesday, the company introduced a 90-second film “Original is never finished,” which features a mix of modern creators such as Snoop Dogg, hip-hop artist Stormzy, basketball star Kareem Abdul-Jabbar and artist Petra Collins, set to the classic crooning of Frank Sinatra’s “My Way.”Read More →
This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017.Read More →
Who says 2016 wasn’t amazing? Despite all the chaos, confusion and upset of the past 12 months, Adage saw many bright lights in the creative world and presented the Creativity 50 List.Read More →
It isn’t often in advertising that we get a happy ending that isn’t totally fictional and “brought to you by.“ But here one is, in all its furry glory!Read More →
IKEA’s newest commercial gives us a peek into the 18th-century version of posting to Instagram.Read More →
Today’s strict brand guidelines date back to one moment in ’96.
As social-savvy marketers have quickly learned, the U.S. Olympic Committee has ironclad regulations, backed by U.S. trademark law, that restrain nonsponsoring brands from saying anything even vaguely evocative of the Olympics.Read More →