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Hey Bullies, Instagram’s Niceness Cops Are Comin’ For You

The newly-minted head of Instagram, who swooped in to replace co-founders Kevin Systrom and Mike Krieger after their surprise exit last month, now holds the keys to the photo-sharing platform’s kingdom of one billion users. But it’s not just the users Mosseri has to worry about. He’s now in charge of Facebook’s most valuable asset, the chunk of the company Mark Zuckerberg still brags about on earnings reports, the piece of the Facebook ecosystem that investors look to with relief.

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Ikea invites customers to ‘pee on this ad’ to check for pregnancy!

Ikea, the Swedish homeware giant, has come up with a novel way to get would-be parents streaming through the doors to the company’s cavernous outlets – a magazine advert for baby cribs that doubles as a pregnancy test.

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Burger King is (once again) trolling McDonald’s

Burger King and McDonald’s may be arch rivals, but today, the King seems to be extending an olive branch to Ronald McDonald.

Burger King is looking to capitalize on the popularity of clown costumes on Halloween by making clowns the center of its cheeky marketing campaign on the dress-up holiday — in a not-so-subtle dig at McDonald’s.

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Melania Trump ads removed from Croatian capital after legal threat

Billboards featuring Melania Trump and the slogan “Just imagine how far you can go with a little bit of English” have been removed from the Croatian capital after her lawyer threatened legal action.

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Ikea’s Great Reaction to Balenciaga

The designers at Balenciaga must be big Ikea fans, because the French fashion house just unveiled a fancy new leather bag that looks strikingly like Ikea’s famous blue tote—though the price tag looks a whole lot different.

Balenciaga’s goes for $2,145. Ikea’s is just 99 cents.

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Jose Cuervo says tomorrow is overrated

Screw the future.

That’s the premise of Jose Cuervo’s new brand campaign out of Crispin Porter & Bogusky Los Angeles,

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Snapchat Receives Poor Grades From Marketers

It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company’s newfound rival: Instagram.

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Coke is putting a 2017 spin on sexy

Putting a hot leading man in ads is nothing new for Coke. See the classic Diet Coke “break” ad from the 1990s featuring a shirtless construction worker, and another spot from 2013 starring a gardener.

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Oscars and Brand Awareness

Leonardo DiCaprio nearly broke the internet when he finally won an Oscar in 2016: The announcement was the most-tweeted minute of an Oscars broadcast ever, with 440,000 tweets per minute. Whether someone in this year’s telecast tops Leo’s history-making moment remains to be seen, but social media is a brand’s best bet to win big during awards season.

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Adidas’ Past Creates Its Future

On Wednesday, the company introduced a 90-second film “Original is never finished,” which features a mix of modern creators such as Snoop Dogg, hip-hop artist Stormzy, basketball star Kareem Abdul-Jabbar and artist Petra Collins, set to the classic crooning of Frank Sinatra’s “My Way.”

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James Corden Sings for the Grammys Promo Spots

He’s belted out show tunes with Lin-Manuel Miranda while puttering around Hell’s Kitchen and warbled along with Adele while squiring her around London’s Kensington district, and now James Corden is giving his pipes a workout in Downtown L.A. in a pair of promos for the 59th Annual Grammy Awards.

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Adidas Ignores Student’s Commercial Made For Them

This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017.

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