Nike And Serena Williams Inspire Women To ‘Dream Crazier’ With New Campaign

By Workshop Team On March 4, 2019

Thirty years ago Nike taught us to Just Do It, and the slogan stayed with us, pushing for us to take risks on our dreams. Last Sunday during the Academy Awards, Nike reminded us that anything is stillpossible with the new Dream Crazier campaign, narrated by Serena Williams tailored for women who dream big. The spot was a perfect pairing with the nomination for Best Documentary for RBG, which tells the story of Supreme Court Justice Ruth Bader Ginsburg and her fight for women’s rights, even in the face of adversity. Williams began the commercial—which kicks off a celebration of women in sport leading up to the Women’s World Cup in Paris–by listing stereotypes against women:

“If we show emotion, we’re called dramatic,” she said. “If we want to play against men, we’re nuts. And if we dream of equal opportunity, we’re delusional. When we stand for something we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just plain crazy.”

The inspiring minute-and-a-half advertisement then highlights all the accomplishments of women athletes, including Chloe Kim, the snowboarder who became the first female to land a Frontside Double Cork 1080; Ibtihaj Muhammad, the Olympian fencer who became the first woman to wear a hijab in competition during the Olympics; and of course, Williams:

“A woman running a marathon was crazy. A woman boxing was crazy. A woman dunking? Crazy. Coaching an NBA team? Crazy. A woman competing in a hijab, changing her sport, landing a Frontside Double Cork 1080, or winning 23 Grand Slams, having a baby, and coming back for more? Crazy. Crazy. Crazy. Crazy. And Crazy.”

The Nike commercial ends with Williams showing pride in being called crazy.

“So if they want to call you crazy? Fine. Show them what crazy can do.”