On Wednesday, the company introduced a 90-second film “Original is never finished,” which features a mix of modern creators such as Snoop Dogg, hip-hop artist Stormzy, basketball star Kareem Abdul-Jabbar and artist Petra Collins, set to the classic crooning of Frank Sinatra’s “My Way.”
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He’s belted out show tunes with Lin-Manuel Miranda while puttering around Hell’s Kitchen and warbled along with Adele while squiring her around London’s Kensington district, and now James Corden is giving his pipes a workout in Downtown L.A. in a pair of promos for the 59th Annual Grammy Awards.
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This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017.
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IKEA’s newest commercial gives us a peek into the 18th-century version of posting to Instagram.
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Today’s strict brand guidelines date back to one moment in ’96.
As social-savvy marketers have quickly learned, the U.S. Olympic Committee has ironclad regulations, backed by U.S. trademark law, that restrain nonsponsoring brands from saying anything even vaguely evocative of the Olympics.
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The only way England will produce its own Cristiano Ronaldo is if the Portuguese superstar accidentally crashes into a young British fan at a game and—in a bit of Freaky Friday style body switching—inhabits the kid for a few years, until he can become a star.
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In Latin America, almost every expectant Dad dreams his child will some day be a soccer star. Estudiantes De Caracas, a professional soccer team and academy that trains the next generation of top players in Caracas, Venezuela, tapped into this with a clever interactive campaign, but aimed at mothers
Kobe Bryant’s retirement ads were as dominant as the NBA star himself on the April 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the most-watched ads of the month on the video site.
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Samsung Electronics is already a big winner for this year’s Cannes Lions International Festival of Creativity, scoring the award for Marketer of the Year. The brand will be honored during the festival in June.
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Taylor Swift’s epic treadmill fall in Apple Music’s new ad was no April Fools’ joke—it actually had been in the works for months.
On Friday, the singer posted the funny spot, which shows her working out, on her social accounts.
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Burger King had a pretty good comeback to that big, insulting McDonald’s billboard.
Last week, a big buzz was made about that obnoxious and ludicrous (and OK, pretty entertaining) McDonald’s billboard in France that displayed absurdly lengthy driving directions to the nearest Burger King drive-thru. The point, of course, was that McDonald’s (just 5 kilometers away from that particular location) is always there when you need it, while BK (258 km away) just isn’t.
With the 2016 Super Bowl fast approaching, companies have begun to release their half-time adverts, most of which cost millions to make and are safe for children to watch, PETA’s submission is definitely not the latter. The basic premise of their advert? If you want to have good sex, don’t eat meat. Watch above.
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