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Ikea invites customers to ‘pee on this ad’ to check for pregnancy!

Ikea, the Swedish homeware giant, has come up with a novel way to get would-be parents streaming through the doors to the company’s cavernous outlets – a magazine advert for baby cribs that doubles as a pregnancy test.

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Burger King is (once again) trolling McDonald’s

Burger King and McDonald’s may be arch rivals, but today, the King seems to be extending an olive branch to Ronald McDonald.

Burger King is looking to capitalize on the popularity of clown costumes on Halloween by making clowns the center of its cheeky marketing campaign on the dress-up holiday — in a not-so-subtle dig at McDonald’s.

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Melania Trump ads removed from Croatian capital after legal threat

Billboards featuring Melania Trump and the slogan “Just imagine how far you can go with a little bit of English” have been removed from the Croatian capital after her lawyer threatened legal action.

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Coke is putting a 2017 spin on sexy

Putting a hot leading man in ads is nothing new for Coke. See the classic Diet Coke “break” ad from the 1990s featuring a shirtless construction worker, and another spot from 2013 starring a gardener.

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Oscars and Brand Awareness

Leonardo DiCaprio nearly broke the internet when he finally won an Oscar in 2016: The announcement was the most-tweeted minute of an Oscars broadcast ever, with 440,000 tweets per minute. Whether someone in this year’s telecast tops Leo’s history-making moment remains to be seen, but social media is a brand’s best bet to win big during awards season.

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Adidas’ Past Creates Its Future

On Wednesday, the company introduced a 90-second film “Original is never finished,” which features a mix of modern creators such as Snoop Dogg, hip-hop artist Stormzy, basketball star Kareem Abdul-Jabbar and artist Petra Collins, set to the classic crooning of Frank Sinatra’s “My Way.”

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James Corden Sings for the Grammys Promo Spots

He’s belted out show tunes with Lin-Manuel Miranda while puttering around Hell’s Kitchen and warbled along with Adele while squiring her around London’s Kensington district, and now James Corden is giving his pipes a workout in Downtown L.A. in a pair of promos for the 59th Annual Grammy Awards.

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Adidas Ignores Student’s Commercial Made For Them

This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017.

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Beyoncé as 1 of the Creativity 50

Who says 2016 wasn’t amazing? Despite all the chaos, confusion and upset of the past 12 months, Adage saw many bright lights in the creative world and presented the Creativity 50 List.

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#CatsNotAds project purrs unexpectedly to victory

It isn’t often in advertising that we get a happy ending that isn’t totally fictional and “brought to you by. But here one is, in all its furry glory!

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#MissingType goes global

We’re (O) positive you have to check this out.

People, brands, iconic locations and more are losing the A’s, B’s, and O’s in their names as part of the #MissingType campaign, which aims to shed light on the need for blood donors around the world.  

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Pokémon Go: A game changer for augmented reality and marketers

You might have noticed a congregation of excited teenagers at the end of your street battling for control of their local Pokémon Gym. In fact, such is the global phenomenon of Pokémon Go, you have probably already joined them.

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