Ikea, the Swedish homeware giant, has come up with a novel way to get would-be parents streaming through the doors to the company’s cavernous outlets – a magazine advert for baby cribs that doubles as a pregnancy test.
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Burger King and McDonald’s may be arch rivals, but today, the King seems to be extending an olive branch to Ronald McDonald.
Burger King is looking to capitalize on the popularity of clown costumes on Halloween by making clowns the center of its cheeky marketing campaign on the dress-up holiday — in a not-so-subtle dig at McDonald’s.
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Screw the future.
That’s the premise of Jose Cuervo’s new brand campaign out of Crispin Porter & Bogusky Los Angeles,
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Leonardo DiCaprio nearly broke the internet when he finally won an Oscar in 2016: The announcement was the most-tweeted minute of an Oscars broadcast ever, with 440,000 tweets per minute. Whether someone in this year’s telecast tops Leo’s history-making moment remains to be seen, but social media is a brand’s best bet to win big during awards season.
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He’s belted out show tunes with Lin-Manuel Miranda while puttering around Hell’s Kitchen and warbled along with Adele while squiring her around London’s Kensington district, and now James Corden is giving his pipes a workout in Downtown L.A. in a pair of promos for the 59th Annual Grammy Awards.
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This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017.
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It isn’t often in advertising that we get a happy ending that isn’t totally fictional and “brought to you by.“ But here one is, in all its furry glory!
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We’re (O) positive you have to check this out.
People, brands, iconic locations and more are losing the A’s, B’s, and O’s in their names as part of the #MissingType campaign, which aims to shed light on the need for blood donors around the world.
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IKEA’s newest commercial gives us a peek into the 18th-century version of posting to Instagram.
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The only way England will produce its own Cristiano Ronaldo is if the Portuguese superstar accidentally crashes into a young British fan at a game and—in a bit of Freaky Friday style body switching—inhabits the kid for a few years, until he can become a star.
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In Latin America, almost every expectant Dad dreams his child will some day be a soccer star. Estudiantes De Caracas, a professional soccer team and academy that trains the next generation of top players in Caracas, Venezuela, tapped into this with a clever interactive campaign, but aimed at mothers
Samsung Electronics is already a big winner for this year’s Cannes Lions International Festival of Creativity, scoring the award for Marketer of the Year. The brand will be honored during the festival in June.
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