Popular sports brand Nike has honoured NBA’s Most Valuable Player for 2018-19 Giannis Antetokounmpo, creating a video with a basketball hoop on top of Mount Olympus, the highest mountain in Greece.
In the 30 second video created and published by Nike, you can hear “Giannis, Giannis, Giannis” being chanted, as the camera shows footage of Mount Olympus and then it zooms into the basketball hoops, with a strong message: “Fate can start you at the bottom, dreams can take you to the top.”
The company posted the video on Twitter, saying, “To make it to the top, put your dreams to work. To celebrate @Giannis_An34‘s MVP rise, we took this hoop to the top of Mount Olympus–the highest point in Greece. #giannis#nike#justdoit.”
Thirty years ago Nike taught us to Just Do It, and the slogan stayed with us, pushing for us to take risks on our dreams.
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Céline Dion wants to shape future generations’ minds with her latest project: a gender-neutral clothing line.
The Canadian pop star announced the launch of Celinununu yesterday, a partnership between Dion and kids fashion brand Nununu.
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Ikea, the Swedish homeware giant, has come up with a novel way to get would-be parents streaming through the doors to the company’s cavernous outlets – a magazine advert for baby cribs that doubles as a pregnancy test.
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Burger King and McDonald’s may be arch rivals, but today, the King seems to be extending an olive branch to Ronald McDonald.
Burger King is looking to capitalize on the popularity of clown costumes on Halloween by making clowns the center of its cheeky marketing campaign on the dress-up holiday — in a not-so-subtle dig at McDonald’s.
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Screw the future.
That’s the premise of Jose Cuervo’s new brand campaign out of Crispin Porter & Bogusky Los Angeles,
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Leonardo DiCaprio nearly broke the internet when he finally won an Oscar in 2016: The announcement was the most-tweeted minute of an Oscars broadcast ever, with 440,000 tweets per minute. Whether someone in this year’s telecast tops Leo’s history-making moment remains to be seen, but social media is a brand’s best bet to win big during awards season.
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He’s belted out show tunes with Lin-Manuel Miranda while puttering around Hell’s Kitchen and warbled along with Adele while squiring her around London’s Kensington district, and now James Corden is giving his pipes a workout in Downtown L.A. in a pair of promos for the 59th Annual Grammy Awards.
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This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017.
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It isn’t often in advertising that we get a happy ending that isn’t totally fictional and “brought to you by.“ But here one is, in all its furry glory!
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We’re (O) positive you have to check this out.
People, brands, iconic locations and more are losing the A’s, B’s, and O’s in their names as part of the #MissingType campaign, which aims to shed light on the need for blood donors around the world.
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IKEA’s newest commercial gives us a peek into the 18th-century version of posting to Instagram.
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