Fast fashion brand Zara is no stranger to criticism over its manufacturing and waste issues. But a social media backlash brewing against the company today has come from a surprising source: typography pedants.
The biggest fashion brand in the world, owned by Spanish giant Inditex, has revealed a new logo featuring the four-letter brand in a more tightly kerned, overlapping design. And the people, most likely including a great many graphic designers, are not amused.Read More →
Ikea, the Swedish homeware giant, has come up with a novel way to get would-be parents streaming through the doors to the company’s cavernous outlets – a magazine advert for baby cribs that doubles as a pregnancy test.Read More →
It isn’t often in advertising that we get a happy ending that isn’t totally fictional and “brought to you by.“ But here one is, in all its furry glory!Read More →
Samsung Electronics is already a big winner for this year’s Cannes Lions International Festival of Creativity, scoring the award for Marketer of the Year. The brand will be honored during the festival in June.Read More →
The Brazilian-born illustrator Fernando Volken Togni created (once again) a hats-off project. A Limited Edition Series of luggage, for global leader Heys.Read More →
While it’s common knowledge that smartphones, tablets and other mobile devices are gaining in popularity, the actual statistics may come as a surprise.Read More →
In today’s increasingly digital world, it’s sometimes easy to forget about the importance of printed material — both as a content distribution channel and as an advertising platform.Read More →