A vegan food company has spotted a golden opportunity to promote a plant-based diet while having some fun at the same time, by setting up a guerrilla food truck outside Salt Bae’s new London restaurant.
Nusr-Et has been taking a pummeling on social media in recent weeks as people struggle to get their heads around the high prices and confusingly basic menu options.
Now, vegan company THIS has decided to get in on the action, by handing out free vegan rolls to passers-by in the upmarket Knightsbridge area.
Adorned with slogans including ‘you don’t need to win Squid Game to eat this,’ the guerrilla truck offered visitors cheekily named ‘gold baecon baps’ containing THIS’s meat-free alternative product, with a press release claiming they were even catering for ‘financially bruised and hungry diners’ left disappointed with their Salt Bae experience.